TaxDome is a fast-growing SaaS platform transforming the way tax and accounting firms run their businesses. As our VP of Marketing, you won’t just build brand awareness — you’ll be the engine behind pipeline growth. We’re looking for a data-obsessed, demand-gen-first marketing leader with a proven track record of scaling B2B SaaS revenue through high-performing marketing programs.
What You'll Own:
- Drive measurable pipeline growth by owning and scaling performance marketing channels (paid media, SEO, email, lifecycle, webinars, etc.).
- Partner with Sales and RevOps to set and hit aggressive lead and pipeline goals aligned with company targets.
- Build a full-funnel reporting infrastructure to track, measure, and optimize campaign effectiveness and ROI.
- Use data to guide budget allocation, campaign design, and GTM strategy.
- Design and execute our demand generation playbook across all regions and customer segments.
- Test, iterate, and scale what works — and cut what doesn’t. Quickly.
- Lead and scale a high-performing team of marketers across digital, content, events, and ops.
- Foster a fast-paced, results-driven culture focused on impact, accountability, and learning.
- Work closely with Sales, Product, and CS to ensure tight GTM alignment — from ICP to messaging to customer journey.
- Contribute to pricing, packaging, and product marketing efforts to improve conversion across the funnel.
- Define and evolve our brand positioning so that TaxDome stands out as the go-to platform for tax and accounting professionals.
What We're Looking For:
- You’ve led marketing at a high-growth B2B SaaS company and consistently delivered measurable pipeline and revenue.
- You live and breathe performance marketing, understand CAC/LTV, and know how to scale campaigns that convert.
- You can set a vision, but you’re also comfortable writing copy, tweaking landing pages, or diving into Google Analytics.
- You think in KPIs, dashboards, and conversion rates. If it’s not trackable, it didn’t happen.